Hey there! I'm

I work with B2B Industrial Manufacturers, Software, and Technology companies to attract better leads and get more revenue with persuasive, strategic copy. 

I combine all the ingredients together: data, analytics, emotions, and psychology. Then I mix in conversion principles and stir it all up to produce copy that...


Cooks like a 5-star chef and smokes like a slab of ribs on a barbecue grill. 

"I write copy that sizzles like bacon, pops like popcorn and lures in leads like an ooey-gooey mound of mile-high apple pie."

I've worked with top B2B brands like...

Sizzling hot reviews


Samantha Herscher, Director of Marketing at TalentFoot

"Charlene is a great partner for my organization. When I give her an assignment, she runs with it. Charlene produces thoughtful, well edited content on deadline. I highly recommend her work!"

Honorable Mentions

Named as one of the top 50 B2B SaaS writers by softwareworld.co

I Cook Up Copy That Converts

I don't have a bunch of fancy names to call myself...

I'm not a pen pusher, a word wrangler, or a carrot dangler. I'm a B2B Conversion Copywriter who uses proven psychological frameworks to improve your website, understand customer behavior, and influence purchase decisions. 

My focus is on conversions. I combine copywriting with psychological principles of persuasion to compel audiences to take action. 

This translates into you booking more demos, getting more sign-ups, increasing your conversions, and making more money. 

Here's Where I Learned To Write Great Copy


Wanna know more?

Please allow me to further introduce myself...

I'm a Disney obsessed, brownie baking, romantic movie watching, teddy bear hugging, wife and mom of 2 who believes wholeheartedly that Chicago Style Deep Dish is the best pizza in the world (I'm a little biased on this because I live outside of Chicago). 

I'm also a girlie girl who absolutely loves the color pink. 

But, the best part is...

I know how to write great copy. The kind that hooks readers, draws them in and compels them to contact you.

I'm talking about the kind of copy B2B founders and marketers dream of — Data-driven, research-backed, conversion-focused, and engaging. 

Copy so good you'll swear it was a tub of chunky monkey ice cream. Copy your audience will crave. Copy that will keep them coming back for more. 

If that's the kind of copy you want, contact me so we can make it happen.

Thanks a bunch!


Let's Cook Up Some Copy Together.

For guilt-free B2B copy that's smooth to taste and easy on the waist,
Contact Me Today.